Appendix A. A Look Ahead

As MMOs continue to evolve, so must we. It wasn't too long ago that a guild leader did little more than moderate a chat channel, invite and kick players, and perhaps organize some good old-fashioned ganking. The games have come a long way, and our role in them has grown increasingly more complex and sophisticated.

Developers these days tend to undervalue the contributions of guild leaders to the success of their games. They often provide the barest of support for guild functions in their user interface and even fewer options outside the game. I urge you to communicate our needs to game developers, because they don't seem to understand those needs very well today. Hopefully, with our help, future game-makers will include ...

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