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The Growing Business Handbook

Book Description

The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 15th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks. It gives a comprehensive insight into the challenges involved in building a high-growth venture in 2013 and beyond.

Table of Contents

  1. Cover
  2. Title page
  3. Imprint
  4. Table of contents
  5. Foreword
  6. Part one: planning for growth
    1. 1.1 Building a business model that lasts
    2. 1.2 Go global to grow
    3. 1.3 SME finance
    4. 1.4 The world’s biggest business opportunity
    5. 1.5 Growth by design
  7. Part two: ideas and innovation
    1. 2.1 Whole company innovation
    2. 2.2 Partnering with universities
    3. 2.3 Exploring patent information
    4. 2.4 Cutting your IP coat
    5. 2.5 How to create a position you can defend
  8. Part three: build the brand
    1. 3.1 How to move a brand forward
    2. 3.2 Creating desirable brands
    3. 3.3 Digital rules for brands
    4. 3.4 Brand rights
  9. Part four: people and performance
    1. 4.1 Improving profit and efficiency
    2. 4.2 The flexible employer
    3. 4.3 Talent for SMEs
    4. 4.4 Employee rewards
    5. Managing pension scheme risk: a guide to trustee liability insurance
  10. Part five: cash flow, working capital and cost control
    1. 5.1 Preventing slow payments
    2. 5.2 Invoice finance
    3. 5.3 Tax decisions for SMEs
    4. 5.4 Utility bills: stemming the tide
    5. 5.5 Commercial fraud and business identity theft
  11. Part six: platforms for growth
    1. 6.1 Seeking platforms for growth
    2. 6.2 Questions on the cloud
    3. 6.3 Achieving growth through your working environment
  12. Part seven: leading growth
    1. 7.1 Putting a price on mediocre management
    2. 7.2 Leading the growth cycle
    3. 7.3 Learning for entrepreneurs
    4. 7.4 Too much control, too little freedom? The case of the micro-manager
  13. Part eight: structures for growth
    1. 8.1 How to franchise your business
    2. 8.2 Licence to grow
    3. 8.3 Acquisitions
  14. Part nine: international expansion
    1. 9.1 Expansion through exports
    2. 9.2 Intelligence to make you international
    3. 9.3 The export challenge
    4. 9.4 Exploring new markets
  15. Part ten: growth capital
    1. 10.1 Funding your business: where are we?
    2. 10.2 Growth capital options for expanding SMEs
    3. 10.3 Peer-to-peer lending