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The Greening of IT: How Companies Can Make a Difference for the Environment by John Lamb

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5 The Magic of “Incentive”—The Role of Electric Utilities

“Pacific Gas and Electric Company (PG&E) helped gather the nation’s utilities together in order to curtail energy demand in the Information Technology industry. The Utility IT Energy-Efficiency Coalition is comprised of over 24 utilities from across the U.S. and Canada that are primed to address the high tech, data center, and IT infrastructure markets.”

—San Francisco News Item, March 2008

Energy corporations, especially electric utilities, have an interesting role in the establishment of green data centers. On one hand, electric utilities are for-profit corporations that make money by selling electricity—so the more electricity they sell, the more profit they make. On the other hand, ...

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