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The Green Agenda: A Business Guide by Alan Calder

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CHAPTER 4: A GREEN IT STRATEGY

Irrespective of one’s personal perspective on the green debate, there are a number of good, recognisable commercial reasons for businesses to consider embracing elements of the Green Agenda, particularly in respect of IT activities:

1 Bottom-line benefits: there are significant savings to be achieved from reductions in energy use, and these can directly improve the bottom-line;

2 Protecting or improving the top line: sales may have to be protected and can potentially be increased by applying a green label to products and services;

3 Environmental activism has a role to play in corporate social responsibility agendas;

4 There is a growing range of environmental legal/regulatory requirements61 to which organisations ...

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