FOREWORD

By Robert Levering

Great Place to Work® Institute Cofounder

When I first picked up the manuscript of this book, I asked myself why I didn't write a similar book 20 years ago. The Great Workplace: How to Build It, How to Keep It, and Why It Matters gives practical advice to any leader who wants to transform his or her workplace culture. Indeed, it promises to help leaders achieve their organizational goals while having a positive impact on the working lives of their employees.

The reason I wondered why I hadn't tackled the same subject 20 years ago is that that was when I wrote A Great Place to Work: What Makes Some Employers So Good—and Most So Bad (Random House, 1988). In that book, I explained what distinguishes a great workplace from ...

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