Chapter 5. PRIDE
"I contribute to something really meaningful."
This company takes pride in empowering its people to a point where they do not feel like they are just "doing a job," they are actually playing a pivotal role in the company.
It's clear that employees are in a relationship with their management (and if it wasn't clear before picking up this book, Chapters 2, 3, and 4 should have convinced you), but just as significantly, employees are in a relationship with their jobs. In fact, this is the relationship that receives the most attention from managers and human resource professionals; most leaders focus squarely on trying to document, measure, improve, and monitor an employee's engagement with his or her job, and human ...
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