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The Graphic Designer's Guide to Portfolio Design, 3rd Edition

Book Description

Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.

Table of Contents

  1. Cover
  2. Preface Acknowledgments
    1. Preface
    2. What’s New in This Edition?
    3. Acknowledgments
  3. Chapter 1: The Portfolio Process—Start to Finish
    1. You Need a Portfolio
    2. A Portfolio Must Stand Alone
    3. Start Building Your Portfolio
    4. Tailor the Portfolio to Your Area of Specialization
    5. Be Prepared
  4. Chapter 2: Planning Your Portfolio
    1. Concept
    2. Content
    3. Follow-through
    4. Career Development Checklist
    5. Layout and Design Evaluation Sheet
  5. Chapter 3: The Traditional Portfolio
    1. What Goes into the Written Part of Your Portfolio?
    2. The Résumé
    3. Cover Letter
    4. Business Card
    5. Designing Your Self-Promotional Package
  6. Chapter 4: The Traditional Portfolio
    1. Organizing Your Portfolio
    2. Professional Portfolio Presentation
    3. Additional Display Guidelines
    4. Portfolios for Different Design Disciplines
    5. The Rough Book and the Sketchbook
    6. The Artist’s Statement
  7. Chapter 5: The Digital Portfolio
    1. CD-ROM/DVD- or Web-Based Portfolio?
    2. Size and Speed: Primary Criteria
    3. Deciding Which Multimedia Authoring Program to Use
    4. Master of the Web: Choosing a Hypertext Markup Language (HTML) Program Editor
    5. Putting It All Together: Additional Software Options
    6. Planning Your Web Design Project
  8. Chapter 6: The Digital Portfolio
    1. Preparing Work for Digital Presentation
    2. Coordinating Graphics Formats
    3. Inserting, Resizing, and Moving Graphics
    4. Compressing Files to Reduce Size
    5. Using Color Spaces for Multimedia Design
    6. Transferring Artwork into the Computer
    7. The Lowdown on Downloads
    8. Scaling the Learning Curve
  9. Chapter 7: The Design Phase
    1. Organize, Organize, Organize
    2. Designing a Visual Theme: Making Your Portfolio Unique
    3. Navigation: How to Get There from Here
    4. Using Color Effectively
    5. Color and Your Portfolio Interface
    6. Color Wrap-up
  10. Chapter 8: Working with Type
    1. A Brief Lesson on Type for Multimedia Design
    2. Using Type to Express Your Artistic Vision
    3. Visual Organization
    4. The Importance of Consistency
    5. Body Copy
    6. The Psychology of Type
    7. Ten Rules for Good Type Design
  11. Chapter 9: Maneuvering around Your Site
    1. Getting There from Here
    2. Navigation Techniques for Successful Interface Design
    3. Strategizing Navigation
    4. Choosing the Best Navigation System for You
    5. Navigation Review
  12. Chapter 10: The Web-Based Portfolio
    1. Why Web Page Design Isn’t Like Page Design
    2. Step 1: Start with a Layout
    3. Step 2: Gather Your Assets
    4. Step 3: Create and Code Your Interface
    5. Step 4: Publish Your Pages
    6. Final Thoughts
  13. Chapter 11: The Web-Based Portfolio
    1. Do-It-Yourself Web Site Development
    2. Finding a Web Host
    3. Promoting Your Site
    4. Final Thoughts
  14. Chapter 12: Multimedia and Your Interface
    1. Multimedia and the Digital Portfolio
    2. Adding Audio to Your Portfolio
    3. Meeting the Video Challenge
  15. Chapter 13: Designer Checklists
    1. Designer Checklist for Digital Portfolios
    2. Design Elements Checklist
    3. Technical Design Checklist
    4. Miscellaneous Designer Checklist
    5. Final Thoughts
  16. Chapter 14: Using Social Media to Land a Great Job
    1. Building Your Brand Identity
  17. Chapter 15: Taking Interviews and Presenting Your Portfolio
    1. Preparing for a Job Interview
    2. How to Take a Successful Interview
    3. Types of Interviews
    4. Presenting Your Portfolio
    5. Length and Breakdown of Interviews
    6. Your Turn to Ask
    7. Close the Interview and Follow Up
    8. Second-Interview Structure
    9. Interviewing: A Two-Way Street
    10. Responding to a Job Offer
  18. Bibliography
    1. Print Resources
    2. Electronic Resources
  19. Glossary