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The Graphic Design Reference & Specification Book by Irina Lee, Aaris Sherin, Poppy Evans

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Chapter 14: Greening Graphic Design

THE SHIFT TOWARD SUSTAINABLE PRACTICE

Sustainable graphic design can provide an opportunity to tap into an emerging market, work with clients who have similar values, and reduce the negative impact that print design has on the environment. For most designers, the transition to sustainable practice begins with a shift in thinking and the adoption of better production methods but will not require a complete alteration of their design process. This chapter will explain the basics of environmentally and socially responsible communication design and provide information and targets for how designers can become sustainable practitioners.

Sustainability refers to the balanced use of natural, social, and economic ...

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