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The Graphic Design Reference & Specification Book

Book Description

The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

Table of Contents

  1. Cover
  2. Title Page
  3. Contents
  4. Introduction
  5. Chapter 1:
    1. Measurement Conversion Charts
    2. Millimeters, Points, and Picas to Inches
    3. Inch Decimals to Inch Fractions
    4. Conversion Formulas
    5. Metric to Imperial Equivalents
  6. Chapter 2:
    1. Copyright and Trademark Standards
    2. Copyright
    3. Public Domain
    4. Transferring Rights
    5. Creative Commons Licensing
    6. Tradmarks and Service Marks
    7. Legal Resources
  7. Chapter 3:
    1. Proofreading and Copywriting
    2. Proofreaders’ Symbols
    3. Footnotes
    4. Abbreviation Guide
    5. Hyphenation Guide
    6. Prime Marks and Quotation Marks Guide
  8. Chapter 4:
    1. Imaging and Color
    2. Image File Formatss
    3. Halftone Screens
    4. Tint Values for Halftone Screens
    5. Duotones
    6. Finding the Best Scanning Resolution
    7. Scaling an Image
    8. Standard Digital Image Sizes for Web
    9. Standard Ad Unit Guidelines
  9. Chapter 5:
    1. Type
    2. Type Basics and Terminology
    3. Categorizing Typefaces
    4. Serif and Sans Serif
    5. Measuring Type
    6. Type Guide
    7. Ways to Identify Typefaces
    8. Text Typefaces
  10. Chapter 6: New
    1. Grid Design Basics
    2. Types of Grids
    3. Anatomy of a Grid
    4. Working with Grids
    5. Typographic Unit Grids
    6. Composite Grids
    7. Modular Grids
    8. Hierarchical Grids
  11. Chapter 7:
    1. Paper
    2. North American Sheet Sizes
    3. International, or ISO, Sheet Sizes
    4. Basis Weight Equivalents
    5. Grammage
    6. Caliper, Bulk, and PPI
    7. Basis Weight/Caliper Equivalents
    8. Finishes
    9. Grain
    10. Paper Estimator
    11. Paper Usage Guide
  12. Chapter 8:
    1. Bindings and Folds
    2. Standard Binding Types
    3. Which Binding Method Works Best?
    4. Common Fold Styles
    5. Fold Basics
    6. Tolerances for Gatefolds, Barrel, or Roll Folds
  13. Chapter 9:
    1. Envelopes and Folders
    2. Envelope Construction
    3. Standard Envelope Styles and Sizes
    4. Window Size and Position
    5. International Envelope Sizes
    6. Printing Considerations for Envelopes
    7. Pocket Folder Styles
    8. Printing Considerations for Pocket Folders
  14. Chapter 10:
    1. Packaging Styles
    2. Tray-Style Cartons
    3. Basic Tube-Style Cartons
    4. Basic Closure Types
    5. Folders, Sleeves, and Other Types of Folding Cartons
    6. Set-up Boxes
    7. Common Styles of Stock Plastic Containers
    8. Paper Bags
    9. Plastic Bags
  15. Chapter 11:
    1. Postal Standards
    2. General USPS Mail Classifications and Requirements
    3. Postcard Paper Stock Requirements
    4. Thickness Requirements for Flat Mail
    5. Rate Classifications and Delivery Time for Domestic Mail
    6. Package Standards for Mailing
    7. Extra USPS Services
    8. Mail Piece Design Expertise
    9. Postal Websites
  16. Chapter 12:
    1. Bar Code Standards
    2. General Standards for UPC Bar Codes
    3. Guide to Color-Correct Bar Coding
    4. Reflectance Values of Four-Color Combinations on Uncoated Stock
    5. QR Codes
    6. Generating and Reading QR Codes
    7. QR Content
  17. Chapter 13:
    1. Printing and Finishing
    2. General Guide to Printing Processes
    3. Trapping Tolerances
    4. Types of Offset Lithography
    5. Cutting and Trimming
    6. Finishing Techniques
    7. Offset Inks
    8. Varnishes and Protective Liquid Coatings
    9. Glossy versus Matte Finishes
    10. Proofing Methods
  18. Chapter 14: New
    1. Greening Graphic Design
    2. The Shift Toward Sustainable Practice
    3. Sustainable Materials and Production for Print Design
    4. Sustainable Vocabulary
    5. Fiber Sourcing and Paper Production
    6. Chain of Custody
    7. Certifications
    8. Paper Production
    9. Recycled Paper
    10. Paper from Mixed Sources
    11. Tree-Free Paper
    12. Printing
    13. Guide to Environmentally Friendly Papers
  19. Chapter 15: New
    1. User Experience and Interface Design
    2. User Experience (UX) Design
    3. User Interface Design
  20. Chapter 16: New
    1. Standard Forms and Contracts
    2. Creative Briefs Are Strategic Tools
    3. What’s Included in a Design Criteria
  21. Glossary
  22. Resources and Recommended reading
  23. Process Color Finder
  24. Index
  25. About the Authors
  26. Copyright Page