Part III. Put Users First; the Rest Will Follow

Chapter 13

Chapter 14

Like most companies, Google has a mission statement or "philosophy." Google's philosophy is divided into 10 points; each point is one sentence long. The first and most interesting is quoted in the title of this part of the book. Unlike most corporate mission statements, this phrase did not come about through long committee discussions: This statement is Larry Page's mantra. Early on, when people asked him about financing his projects, he always replied with something like, "Don't worry about it. If our users are satisfied, if we give them all they want and more, we'll be able to find some money." This sentiment should be emphasized because it is exactly the opposite of what business ...

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