Part I. An Unorthodox Corporate Saga
Google's story has been retold many times: the saga of Larry Page and Sergey Brin, two students who began their collaboration at Stanford University in the spring of 1995 with a project to improve search engine results. Today, little more than a decade later, they head one of the most successful enterprises in history.
In many respects, their story resembles that of all entrepreneurs—Steve Jobs or Bill Gates in consumer computing, even Henry Ford or Alfred P. Sloan in automobiles. But more so than most of their predecessors, Page and Brin's chosen marketplace and the context of their venture are central elements of the Google story.
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