The Google Way

Management: A Recession-Proof Model?

Google's management model is particularly unique among companies. The question is, will Google's management model help the company mitigate the consequences of a deep recession? And if so, how?

In order for any company's management to guide a business through a recession, management must be able to do the following:

• Adapt products and organization structure quickly to meet the changing demands of customers

• Reduce the impact of reorganization and staff cuts on employee morale and productivity

The way Google manages its products and innovation should help. The company should be able to adapt quickly to changing markets and the demands of its customers for these reasons:

• Thanks to Google's Swiss Army knife approach ...