Watching Every Minute
The communities that have been built around Google form a kind of monitoring system that evokes Jeremy Bentham's Panopticon, a type of all-seeing prison in which no action can be hidden. As with open source software development, every time a new function or tool goes live online, the community responds with questions about the product and what it's good for. Users test the tool and share their analysis and experience. The often ruthless tests they devise are thoroughly and frequently discussed.
Strategy is also monitored closely by these communities; none of Google's decisions escapes dissection, analysis, and discussion. Questions like these are asked: Why this initiative? Why now? What does Google expect to gain? Is Google's ...
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