Numbers Are Key
Google's virtually compulsive hunger for quantitative information puts it at the vanguard of a movement shared by companies like the fashion houses ZARA and H&M, the steel conglomerate Mittal, and the consumer goods giant Procter & Gamble. By processing real-time customer data quickly and acting accordingly, these companies are able to adjust their production schedules and marketing activities rapidly.
But differences exist among these companies. First, Google's massive use of data is not centralized as it is at a company like Mittal, where plant managers present the head of the company with a total of 66 technical reports (including fuel consumption, specific turnaround times measured in minutes, and so on). Centralization allows ...
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