Innovation Is Everybody's Business
Routines are a natural outgrowth of specialized research. When product development is entrusted to specialists, management wants to be able to control them. The only way to do this is to establish procedures. By making innovation everybody's business, Google reduced this tendency in the simplest way possible, according to Marissa Mayer. In practice, this means Google's culture values original ideas from any employee, and any engineer can quickly develop a major product advance during his or her 20 percent free time. Examples of these successes include Google News, which was the idea of Krishna Bharat, an Indian engineer who was fascinated that his grandfather tuned in to the BBC every day to compare British commentary ...
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