How to Keep Channel Surfers
Channel surfing is a natural outgrowth of the free information movement that encourages the curious to hop from channel to channel or from site to site. But when your core business is selling ads, how do you capture maximum revenues if you keep losing visitors? How do you get Internet surfers to return to pages with ads when you don't offer content and when the goal of your search engine is to find pages that interest searchers and send them to those pages as quickly as possible? Let's look at four strategies that characterize Google's formula for success:
Free search Google's first solution to this problem was to encourage site owners to add a free Google search engine to their pages. After all, how can anyone find ...
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