Appendix A. A MODEL FOR ALL MANAGERS?
More than an exceptional personal and collective adventure, Google represents the invention of a new management model—and calling it revolutionary is no exaggeration. Analysis reveals some of the features that have distinguished other great industrial revolutions: the discovery of a mass market, the invention of products, the development of new techniques for marketing and staff management. Like every great management revolution, this one draws its legitimacy from the way it adapted to an economic, social, and cultural environment very different from that of companies formed during the 1970s and 1980s.
Technology plays a decisive part in all of this. You've seen throughout this book how Google put technology ...
Get The Google Way now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
