CHAPTER 16

G Adventures

In 1990, Bruce Poon Tip founded G Adventures with nothing more than two credit cards and a burning desire to create an authentic, sustainable travel experience like nothing the world had ever seen. By offering adventure-craving travelers an alternative to the resorts, cruises, and tours they were accustomed to, he changed not only the way people looked at their holiday time, but also the face of travel building on its mission “We LOVE changing people’s lives” and incorporating the following core values:

      •     LEAD with service

      •     EMBRACE the bizarre

      •     CREATE happiness and community

      •     DO the right thing

Today G Adventures, formally known as Gap Adventures, is a travel company headquartered ...

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