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The Go-To Expert by Jon Baker, Heather Townsend

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13

Curing the growing pains

Topics covered in this chapter.

Your brand is a business – whether or not you are self-employed. If you are going to get the maximum return for your investment in your brand, you will need to think about it as if it is a business. It doesn’t matter whether you are an accountant, lawyer, consultant, key account manager or other professional, anyone who sells their time for money will go through distinct phases in the growth of their client portfolio. This chapter identifies each phase and gives you ideas and remedies to help you reach the next phase of growth.

“Don’t be a bottleneck. If a matter is not a decision for the President or you, delegate it. ...

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