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The Go-To Expert by Jon Baker, Heather Townsend

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11

Managing your sales pipeline

Topics covered in this chapter.

Up until now in the book, we have been focusing on everything you need to do to create opportunities to work with these clients. This is often talked about as the marketing part of the business development lifecycle. If you follow the steps we have outlined in Parts 1, 2 and 3, you will start to gain a steady stream of potential clients ready and willing to work ...

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