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The Go-To Expert by Jon Baker, Heather Townsend

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5

How to use your content to reinforce your expertise

Topics covered in this chapter.

As the status of being the Go-To Expert suggests, you will benefit from the luxury of having clients who choose to come and find you, thus negating the need for you to go out and sell to them. To do this, you will need to continually find and write valuable content, then share it with your target audience. This chapter helps you identify what content your clients will find valuable. ...

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