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The Go-To Expert by Jon Baker, Heather Townsend

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4

How to craft the right impression

Topics covered in this chapter.

“Almost everyone will make a good first impression, but only a few will make a good lasting impression.”

SONYA PARKER

Your personal marketing toolkit

Your personal marketing toolkit will include everything you, as the Go-To Expert, will require to attract new clients. Depending on your personal circumstances, it will include some or all of the following:

  • credibility statements
  • credibility stories
  • relationship hooks
  • website
  • blog
  • business card
  • biographies, including your author credit, short bio and long bio
  • one-page credentials document about you or your firm
  • professional photos, including a head ...

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