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The Go Global Guide: How to take your business to the world

Book Description

Supported by Alibaba.com International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers. Our politicians are encouraging it and technology is in place to enable it, yet small business owners are resisting the international trade opportunity for fear of perceived language, currency, cultural and business barriers. In this book, bestselling author Emma Jones puts paid to these perceptions and shows you don't need big budgets or to be a big business to be a globally successful one. She offers a route map that will have you trading across the globe and illustrates how it can be done, with stories from 20 successful exporters. Whether you're selling tangibles or services, if you've considered exporting but didn't know where to start or you're making international sales and want to grow further, this is the book for you. Consider it your guide as you embark on a journey of international deals and discovery. www.alibaba.com http://www.enterprisenation.com/events/go-global/

Table of Contents

  1. Cover
  2. Publishing details
  3. About the Author
  4. About the Partners
    1. Gold sponsor
    2. Silver sponsors
    3. Government partner
  5. Who This Book is For
  6. Introduction
  7. Foreword from Alibaba.com
  8. With thanks
    1. Experts and contributors
    2. From Alibaba.com
    3. From HP
    4. From PayPal
    5. From UK Trade & Investment
    6. Case study companies
    7. Private sector supporters
    8. And finally …
  9. Tuesday, November 15 2011
    1. Main Conference Programme
  10. Thursday, November 17 2011
    1. Go Global: Workshop Schedule
  11. Part I: A Whole New World
    1. Reasons to Go Global
      1. 1. Market opportunity
      2. 2. Exchange rates
      3. 3. Diversify and innovate
      4. 4. Technology
      5. 5. Political will
      6. 6. Broadened horizons
  12. Part II: Route Map
    1. Five steps to success
      1. Step 1: Research
      2. Primary data
      3. Success Story
      4. Success Story
      5. Step 2: Promote
      6. Success Story
      7. Success Story
      8. Success Story
      9. Success story
      10. Success Story
      11. Success Story
      12. Step 3: Sell
      13. Success Story
      14. Success Story
      15. Success Story
      16. Success Story
      17. Success Story
      18. Success Story
      19. Success Story
      20. Success Story
      21. Success Story
      22. Step 4: Deliver
      23. Success Story
      24. Success Story
      25. Success Story
      26. Success Story
      27. Success Story
      28. Success Story
      29. Step 5: Go Local
      30. Success Story
      31. Success Story
  13. Part III: Where to Go for Help
    1. Government support
      1. UK Trade & Investment
      2. Scottish Development International (SDI)
      3. Invest Northern Ireland (INI)
      4. International Business Wales (IBW)
      5. Other
    2. Private sector providers
      1. Alibaba.com
      2. HP
      3. PayPal
    3. Conclusion
  14. Other Books by Brightword
    1. The Start-Up Kit: Everything you need to start and run a business
    2. Turn Your Talent into a Business: A guide to earning a living from your hobby
    3. Twitter Your Business: A Beginner’s Guide to Using Twitter to Successfully Promote You and Your Business
    4. Pitching Products For Small Business: How to successfully prepare your business, brand and products, and sell to retail buyers
    5. Finance for Small Business: A straight-talking guide to finance and accounting