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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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Development and Communication in Sri Lanka

A Buddhist Approach

Wimal Dissanayake

In this chapter, Wimal Dissanyake underscores the moral dimension of development communication through his case analysis of the Sarvodaya movement in Sri Lanka. He locates communication and development in the particular historical context of Sri Lanka. He ruminates on Buddhism as the philosophical root of the Sarvodaya movement, which was initiated by Dr. Ahangamage Tudor Ariyaratne. According to Dissanayake, the Sarvodaya movement encompasses the ideal of the harmonious social order and the principle of self-reliance and self-transformation as envisioned and encouraged by Buddhist teaching. The Sarvodaya movement also duly asserts that the idea of development ...

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