O'Reilly logo

The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

22

Encounters With the “Other”

Personal Notes1 for a Reconceptualization of Intercultural Communication Competence

Gust A. Yep

In this essay, Gust A. Yep challenges the Eurocentric conceptualization of intercultural communication competence, which assumes the U.S. American, White, middle-class culture as the center, or “ideal order,” against which other cultures are measured and judged. He critiques the prevalent proclivity to view intercultural communication as interpersonal encounters with the Other. He then reviews the current competence research literature and discusses five critical issues in reconsidering intercultural communication competence: (1) the hegemonic definition of culture; (2) power; (3) ideology; (4) history; and (5) the centrality ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required