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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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18

The Two Faces of Chinese Communication

Guo-Ming Chen

In this chapter, Guo-Ming Chen portrays two faces of communication in Chinese culture. He thematizes harmony, one of the core Chinese cultural values, to paint a picture of the first face. According to him, in order to achieve harmony, Chinese people would (1) follow the principles of jen (benevolence), yi (righteousness), and li (rite/courtesy), (2) properly adjust to shi (temporal contingencies), wei (spatial contingencies), and ji (the first imperceptible beginning of movement), and (3) strategically exercise guanxi (interrelation), mientze (face), and power. This harmony-oriented communication can also be understood in light of other Chinese cultural concepts such as mientze (face), ...

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