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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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14

Ubuntu in South Africa

A Sociolinguistic Perspective to a Pan-African Concept

Nkonko M. Kamwangamalu

In this chapter, Nkonko M. Kamwangamalu elaborates on a pan-African concept ubuntu (person-hood or humanness) in the context of South Africa. He explicates the tenet of ubuntu by thematizing interdependence and communalism. He traces the cultural root of the concept of ubuntu and asserts that it represents the core values of the African ontology: respect for human dignity and human life, group solidarity, and collective consciousness. Kamwangamalu then critically examines the use of ubuntu in South Africa, especially in the business sector, and maintains that ubuntu is, first and foremost, a social ideal, not a business model. Therefore, in ...

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