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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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8

The Asiacentric Turn in Asian Communication Studies

Shifting Paradigms and Changing Perspectives

Yoshitaka Miike

In this chapter, influenced and inspired by Molefi Kete Asante’s Afrocentric paradigm (Chapter 7), Yoshitaka Miike elaborates on Asiacentricity—the idea of centering, not marginalizing, Asian languages, religions/philosophies, histories, and aesthetics in theory-making and storytelling about Asian communicative life—and expounds on its intracultural and intercultural significance in theory and practice. He illustrates the Kawaida view of cultural traditions (Chapter 13), differentiates culture as theory from culture as text, elucidates the concept of center and the act of centering, and emphasizes the cross-cultural and intercultural ...

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