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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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5

Mapping Cultural Communication Research

1960s to the Present

Ronald L. Jackson II

In this chapter, Ronald L. Jackson examines 175 articles on culture and communication published in six U.S. mainstream communication journals between 1953 and 2005. He traces the semantic evolution of key terms such as culture, ethnicity, and identity and then adumbrates general trends in culture and communication studies in terms of research topics and methodological preference. He categorizes the 175 studies into four modes of inquiry: intracultural (research on communicative practices within a culture), intercultural (research on communicative practices in intercultural encounters), cross-cultural (comparative research on communicative practices across cultures), ...

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