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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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4

Theories of Culture and Communication

Bradford ‘J’ Hall

In this chapter, Bradford ‘J’ Hall compares three theoretical perspectives on culture and communication that have been predominant since the 1980s: (1) the traditional postpositivist paradigm, (2) the Coordinated Management of Meaning (CMM) paradigm, and (3) the Ethnography of Communication paradigm. He elaborates on the conceptualizations of culture and communication and clarifies the research goals from these paradigmatic perspectives, paying particular attention to how each research tradition conceives the forms, functions, and locus of culture and communication. He also characterizes the relationship between culture and communication in the three approaches as synecdoche, irony, and ...

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