O'Reilly logo

The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

The Evolution of International Communication as a Field of Study

A Personal Reflection1

Gary R. Weaver

In this chapter, Gary R. Weaver traces the development of international and intercultural communication studies through his professional development and the growth of the International Communication Program at American University in Washington, D.C. He begins his essay by underlining the importance of researching and understanding culture in international relations and international communication. He describes the contributions of systems theory, the Frankfurt School scholars, and cultural anthropologists such as Margaret Mead to the emergence and evolution of international communication as an interdisciplinary scholarly field since World ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required