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The Global Intercultural Communication Reader, 2e, 2nd Edition by Jing Yin, Yoshitaka Miike, Molefi Kete Asante

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Dedication: In Honor of Dr. Everett M. Rogers (1931–2004)

Molefi Kete Asante, Yoshitaka Miike, and Jing Yin

I’d like to be remembered not just for my academic accomplishments, although I’m happy with those, but as being someone who left the world a little better than when I came into it. And the fact my main theory, diffusion, was a means of bringing about change. That’s very important to me. The fact that my lifetime put me in the position to help other people, and now that I’m ill and retired, I see just how strong that is. So I’d say my greatest satisfaction is in the relationships that I developed with people and how they lasted over the years.

Everett M. Rogers (Balas, 2005)

On October 21, 2004, Dr. Everett M. Rogers, Distinguished Professor ...

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