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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Mohanbir Sawhney, Satish Nambisan

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Chapter 11. Globalizing Network-Centric Innovation: The Dragon and the Tiger

Perhaps no company has played a more important role in making the world a smaller place than the Boeing Company. Ever since the launch of the Boeing 707 long-haul commercial aircraft in 1958, followed by the legendary Boeing 747 in 1970, Boeing has enabled business travelers to crisscross the globe to conduct global business. Boeing has customers in 145 countries, and despite the recent gains made by Airbus, over 75% of the commercial aircraft in service today were manufactured by Boeing.

Paradoxically, while Boeing aircraft fly around the world, until recently, they were designed very close to Seattle. With the exception of a few selected Japanese and European partners, ...

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