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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Mohanbir Sawhney, Satish Nambisan

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Chapter 10. Preparing the Organization

Imagine that you are setting out on a trekking expedition to a remote mountainous area. The first step in planning your expedition is to understand the landscape that you will be trekking on, and to plot the best route for your trek. Having done this, you then need to prepare yourself. You need to assemble your team and get them physically as well as mentally prepared for the trip. And you need to gather the supplies and tools that your team will need to survive and succeed. Without careful preparation, undertaking the trek would be dangerous, no matter how well you understand the terrain and the route.

Such is the case in planning your expedition to tap into the power of the Global Brain. In the previous ...

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