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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Mohanbir Sawhney, Satish Nambisan

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Chapter 7. The Jam Central Model

In the Orchestra model, the firm has a very clear sense for the nature of the innovation it seeks to co-create with partners. In the Creative Bazaar model, while the initial innovative idea might emerge from the inventor community, the firm still plays the dominant role in deciding how the innovation will evolve into a market-ready product or service. Sometimes, however, innovations are emergent in nature and involve the community to a much greater extent—taking shape through the collaborative efforts of contributors, and evolving in ways that are not well-understood at the outset. Recalling our analogy from the music business, we look at a different approach to creating network-centric innovation that is akin ...

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