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The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Mohanbir Sawhney, Satish Nambisan

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Chapter 5. The Orchestra Model

Think about the last potluck dinner you were invited to. The host probably decided the theme—for example, a barbeque or an Italian dinner—and requested that each person bring a dish, dessert, or supplies that contribute to the overall theme. And the host probably contributed a main dish, and other people’s contributions were meant to complement the main dish.

Now consider the story of the “stone soup.” Legend has it that a wandering soldier came upon a famine-ridden village, and found that all the people were jealously hoarding their food. At first, the soldier thought of moving on because there was nothing for him to eat, but he decided to try a creative strategy to get a meal. He announced that he had everything ...

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