About the Authors
GABE ZICHERMANN is considered the world’s foremost expert on designing engagement strategies for customers and employees. As founder and CEO of Gamification Co and chair of the GSummit, he helps catalyze a worldwide community devoted to engagement science and meaningful experience design. Zichermann is also cofounder of Dopamine, the specialist gamification design consultancy, where he works with start-ups, Fortune 500s, and governments to help make the world a more engaging place. Originally from Toronto, Zichermann now lives in New York City where he is codirector of the Founder Institute’s NYC chapter and a board governor ...
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