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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition by Joselin Linder, Gabe Zichermann

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6REIMAGINING RECRUITMENT, TRAINING, AND DEVELOPMENT

In 1983, the United States began what would become a profound period of economic growth. This in turn spurred business development across sectors, increased educational opportunities for American youth, and created an ultimate surplus in tax revenue for our government. In fact, from the looks of things, everyone in the 1980s was happy, prosperous, and using far too much hairspray—from the Ewings on TV’s Dallas to the Joneses next door.

But one entity was suffering: the American military. Due to an expansive breadth of opportunities for the 18- to 25-year-old male, no one wanted to volunteer for a service that relied exclusively on people wanting to volunteer. With no real conflict other than ...

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