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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition by Joselin Linder, Gabe Zichermann

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3GAMIFYING THE STRATEGIC PROCESS

In 1994 three pioneers in game theory were awarded the Nobel Prize. John Nash, Richard Selton, and John Harsanyl had each developed and refined groundbreaking mathematical theories around economics and games. In particular, they achieved notoriety for their work on noncooperative interactions—or those in which binding agreements between parties are not possible. Chess, checkers, poker, and other games of strategy served as the foundation for their work in this powerful field of game theory—now regarded as the most prevalent system for analyzing strategic decision making. Only two other game theorists had ever won before, but afterward, the floodgates opened. Game theorists subsequently won the award over the next ...

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