ACKNOWLEDGMENTS
GABE ZICHERMANN I would like to thank my family and friends, with special props to Gary Henkle, Ivan Kuo, and Taavi Lindmaa, for their help with research and interviews for this book.
Most important, however, credit for this book project goes to the gamification community. Your endless support—at GSummit and GSummitX Meetups, in online discussions and in random street-side encounters—provides the emotional fuel for this endeavor.
Every time a company, nonprofit, or government agency changes behavior using gamification, I get a little giddy. That’s because it’s predicated on something extraordinarily powerful: your optimistic belief that the world can be improved through better design. This view makes me dream of brighter futures, ...
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