If you are looking for a practical, science-based guide to leading change — then you must read this book! It is the ultimate guide for driving real progress.
— Dr Amantha Imber, Head Inventiologist of Inventium, Innovation Scientist and best-selling author of The Creativity Formula
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This book explodes the myths of motivation and maps a world of willing, voluntary and enthusiastic work.
— Dan Gregory, Behavioural Strategist and Director of The Impossible Institute and Gruen Planet panellist
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The Game Changer busts futile myths in motivational folklore, and takes an evidence-based approach to the (art and) science of driving change. You will benefit greatly from the insights and design intent evident in this cheekily heretical and iconoclastic ...
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