Chapter 5
The Future of the Cloud
The rise of the new global-local cloud
Mark Clougherty
Volker Hilt
The essential vision
Whether one considers the start of the current cloud era as the 1999 debut of salesforce.com or the introduction of Amazon Web Services (AWS) in 2006, there is little doubt that cloud computing has had a profound impact on our lives over a span of only 10 to 15 years. It is no longer necessary for companies to install complex and expensive equipment with dedicated network connectivity to serve their customers. Cloud computing allows services and content to be offered globally and accessed by anyone with access to the Internet. ...
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