LOOKING FORWARD: EXPECT THE UNEXPECTED
To expect the unexpected shows a thoroughly modern intellect.
The future is not built on one trend alone. It is the simultaneous convergence of numerous trends, moving at various rates of change and impacting us and our organizations differently depending on our circumstances. Forward-looking organizations tend to have a formal and disciplined process for tracking trends to help them win in the marketplace. When we anticipate the future, we are essentially making assumptions about what will happen. The assumptions we make are our expectations of the trends ...
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