The Future-Proof Workplace

Chapter 3CultureThe Key for Innovation and Speed

Marketing promotions may win quarters, but innovation wins decades.

—Former Procter & Gamble CEO Bob McDonald

Our customers are important to us. Please stay on the line for the next available representative.”

The irony of this message sinks in after the first five minutes on hold. During the next five minutes, it becomes clear the values of the organization are aligned around cost savings—with the naive hope you'll ignore their actions and believe their words.

Thankfully, there are organizations that are a delight to do business with, where employees go out of their way to help you—and help each other. This atmosphere makes you want to jump for joy and figure out how to clone the whole experience.

What's the Difference?

The difference in these scenarios is culture. And cultural innovation should be a top priority for your company.

We have seen, and you've probably experienced, workplaces where managers yelled at their teams. People keep their heads down to avoid doing something wrong and, as a result, avoid doing something right. The culture of these places tamps down good ideas instead of bringing out the best in people.

What about your organization? Have you ever had someone tell you your idea wasn't good and then share it as his or her own? Or say he wants creativity and innovation only to criticize every new perspective?

Good ideas are regularly squashed never to see the light of day. You get the sense your boss really ...