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The Future of Business in Emerging Markets by Nenad Pacek

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CREATIVITY IS ESSENTIAL AT THE INDIVIDUAL AND ORGANIZATIONAL LEVEL – TEST IT AND TRAIN IT

If a company wants to be better at innovation than others, it must have creative employees. Those companies that manage this process well in the next few years will be the huge winners in emerging markets. First, it is good to test job candidates to see how creative they are. Second, it is good to test existing employees to find out how creative they are. And third, it is important to provide training to employees because creativity skills can be developed. Most corporate staff use the logical/analytical left side of the brain in day-to-day work. Companies should train their staff and leaders on how to engage the creative right side of the brain more. In ...

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