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The Future of Business in Emerging Markets by Nenad Pacek

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Outlook for Western Europe

So what next for Western Europe? Western European markets outside the Eurozone are in relatively good economic shape. Norway, with its oil reserves, and competitive and low-debt Sweden, Denmark and Switzerland will all do better than the majority of Eurozone markets in the next three to five years, and possibly longer. Those countries within the Eurozone that are globally competitive and have something to sell to the rest of the world (particularly to fast-growing emerging markets), will manage to reduce their public debts sooner than those markets whose global competitiveness is weak. Markets that belong to this group include Finland, Austria, Germany (because of its export engine), parts of France, northern Italy ...

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