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The Future of Business in Emerging Markets by Nenad Pacek

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AUTHOR’S PREFACE

 

 

THIS BOOK IS ABOUT TWO THINGS. First, it focuses on what companies must do today in order to be successful in emerging markets in the future. Second, it helps executives understand outlooks for various parts of the world. In its predominant business part, it focuses only on those things that I concluded were the most relevant after talking to countless executives and observing many firms over the last few years. This is not an international business textbook. It is a more advanced text, focusing only on critical success factors for the future. It has been written for those who wish to accelerate sales growth in emerging markets in a sustainable way and for those who wish to build strong market positions. This is not a scientific ...

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