Contents
How Has the Brand/Customer Relationship Changed?
A Brief History of Online Marketing
New Competitors + More Noise = Need for Relevance
Digital Has Changed the Game Marketers and Consumers Are Playing
How Has the Changing Media Landscape Changed the Marketer’s Role?
How Media Disruption Has Impacted Marketers
A Fragmented, “Transmedia” Landscape
Things Are a Lot Harder Than They Were Back in the 1990s
How Does the “Flood” of Customer Data Impact the Marketer’s Role?
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