The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer

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About the Author

Nick Johnson is founder and CEO of the Incite Group, a leading business intelligence firm that provides highly relevant, research-based insights on customer experience for the marketing, communications, and advertising communities. He has worked closely with chief marketing officers and other senior executives from major brands since founding his first company, Useful Social Media, in 2009.

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