Publisher: Paul Boger
Editor-in-Chief: Amy Neidlinger
Operations Specialist: Jodi Kemper
Cover Designer: Chuti Prasertsith
Managing Editor: Kristy Hart
Senior Project Editor: Lori Lyons
Copy Editor: Krista Hansing Editorial
Proofreader: Debbie Williams
Senior Indexer: Cheryl Lenser
Compositor: Patricia Ratcliff
Manufacturing Buyer: Dan Uhrig
© 2015 by Nicholas Johnson
Pearson Education, Inc.
Old Tappan, New Jersey 07675
For information about buying this title in bulk quantities, or for special sales opportunities (which may include electronic versions; custom cover designs; and content particular to your business, training goals, marketing focus, or branding interests), please contact our corporate sales department at corpsales@pearsoned.com ...
Get The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
